42 of the Best SEO Tools for Auditing & Monitoring Your Website

Honestly, I find myself going back and forth between these two tools from time to time. Or if GA shows a page with tons of traffic but a high bounce rate, I can dig into the crawl data to see if the page loads slow. Again, without needing to switch between lots of different tools.

Quickly Build SEO Reports with Drag-and-Drop Widgets

While the pricing is higher than many top Surfer SEO alternatives, the time savings and traffic improvements can make it worthwhile for serious content marketers. Writesonic calls itself your “24/7 AI Team” for everything SEO and content related. Unlike tools that only focus on one aspect, this one handles both traditional Google rankings and newer AI search engines like ChatGPT. Semrush Writing Assistant is a powerful content optimization tool tucked inside the massive Semrush SEO ecosystem.

seo tools

As I continue to expand my knowledge and expertise, I encourage you to dive in and explore these tools. They can provide you with invaluable insights and help you build a strong foundation for your SEO efforts. With consistent practice and the right tools, you’ll be well on your way to mastering SEO and enhancing your online presence.

It lets you manage your Google Business Profile data, find and fix local citations, and see exactly how your business ranks in map packs and local organic results. It also tracks reviews from major platforms, giving you a centralized way to monitor reputation and respond where necessary. This section breaks down what each tool does best, who it’s most useful for, and what kind of investment to expect. Use it to find the right tools to expand your agency’s capabilities, improve an internal process, or build your skills from the ground up.

seo tools

Start your keyword research for free with AI-Powered Insights

seo tools

From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. Wix SEO Wiz offers beginner-friendly, step-by-step guidance with built-in checklists. WordPress users can rely on Rank Math for a powerful set of features, from schema to internal linking and eCommerce support. ERank helps Etsy sellers uncover keyword trends, track performance, and analyze competitors. Plug In SEO scans Shopify stores for common issues and explains how to fix them quickly.

It’s also a more affordable paid SEO tool, so you can maintain your marketing budget. These links from other reputable sites to your site can show search engines like Google that your website is trustworthy and provides value, which can help your rankings. As search engines continue to evolve, so does the practice of search engine optimization (SEO).

With a free Semrush account, you can make two searches in the Topic Research tool. Plus, the On Page SEO Checker helps you decide which pages to prioritize. Or learn about all the things you can do with a free Semrush account. The Writing Assistant is available in Semrush’s free version but is limited to a single template linked to Google Docs. Jasper speaks over 30 languages, so you can create content for pretty much any market. Examine and analyze important search, social and page metrics of any site you visit right in your Chrome browser.

seo tools

SEMRush: Marketing SEO Tools

seo tools

I share my thoughts, explain the problem, and brainstorm solutions out loud (often literally, using the voice feature). But for SEO in particular, I find it’s great for brainstorming ideas, improving strategies, and SEO Anomaly troubleshooting tough problems. ChatGPT is an AI assistant that can help with just about any task, not just content and marketing-related ones. I always integrate Google Analytics (GA4) and Google Search Console (GSC). This way, I can focus on what matters most for my current project.

  • Using the top SEO tools can quickly improve your keyword research and search engine rankings.
  • Content tools analyze top results and suggest how to optimize your page to match or outperform them.
  • Simply input your email address to get started with the analysis, and Animalz Revive will let you know which posts need an update.
  • This also makes it one of the oldest SEO tools available today.
  • For other features—including reports for up to 500 keyword reports, 10 websites, and daily ranking updates—you need a paid plan, which starts at $41 per month when billed annually.

DashThis lets you create SEO reports fast, or fully customize them when you need more control. And just like that, you can track your goal right next to your current performance. You can duplicate the layout, data sources, and widgets from any previous report. Or you can customize it further with the drag-and-drop tools. This feature is perfect if you want to avoid bouncing between separate dashboards. Beyond Google’s platforms, Looker Studio also integrates with 1,100+ third-party data sources via partner connectors.

Google Analytics and Google Search Console are both world class and I consider them both required tools in day-to-day SEO operations. But I’ve come to realize that real SEO experts are only using a handful of reliable SEO solutions with accurate data. Most of these tools come with a free trial, so you can test them before making your final decision.