The Easy 10-Step SEO Audit & Checklist

With more high-value traffic on your website, you can increase your conversion rates — and that can drive more revenue for your company. It’s easy for your site to become outdated, which can lead to your website moving from the first page to the second page of search results. For reference, only 25 percent of users visit the second page. Look SEO Anomaly at your SEO audit as an opportunity to enhance the experience of your users.

Content has a large impact on your SEO performance, and it helps your site attract more leads and perform better in the search results. In addition, you should integrate keywords into your titles and meta descriptions. This will help your pages rank higher in search results for those keywords. WebFX will identify these on-page ranking barriers and recommend the necessary changes with our SEO auditing services. Identifying and fixing these on-page factors can have a significant, immediate and positive impact on your rankings. Choosing the right tool can be the difference between making minor tweaks and undergoing a full-scale SEO overhaul.

seo audit

An SEO audit enables you to examine your site’s overall performance. While most SEO audit services are “one and done,” our iterative approach allows us to make shifts and changes as we progress toward the end goal of your website optimization. Keep in mind when we perform the SEO audits, we are often making iterative suggestions as we find the most problematic errors in our review. All these tools and more come together to help us understand your current SEO position – and your potential for the future. Finally, there’s GT Metrix, another handy technical analytics tool. With it, we can analyze which pages of your website are slow, figure out why they’re slow, and make recommendations so you can make them faster.

seo audit

Add Competitors

seo audit

Local SEO Services are for businesses focused on keyword rankings in a specific location or region. A Local SEO audit will analyze your website’s organic visibility as it pertains to a specific region. A Local SEO audit will focus on things like your Google Business profile, placement on Google Maps, and external links and citations.

  • It is an essential tool for SEO services as it offers insights into your website’s indexing status, crawl errors, and keyword performance directly from Google’s perspective.
  • We look at a range of important factors that matter not just for SEO but for Usability and Accessibility.
  • Remember that you don’t have to fix everything, but prioritize the most important issues you feel will have the most impact.

This will take you to a list of all the errors Semrush found on your website. Click the “View details” button in each report to see a detailed analysis related to that aspect. With these qualities in mind, let’s look at why each tool made our final list.

seo audit

Remember; accessibility refers to crawlers being able to access your pages while indexability refers to those pages being presented within the search engine after being accessed. However, this means that crawlers are now unable to access that page. In order to allow access, you need to create a redirect leading them to moved page.

seo audit

What tools do you need for an SEO audit?

Through strategic updates and a well-written appeal, I not only resolved the penalty but restored the site’s search visibility and credibility. It was a challenging yet rewarding experience that honed my technical SEO and problem-solving skills. The site had very few internal links, especially to two important geo-landing pages.

From your report, you can uncover ways to make it easier for shoppers to build a relationship with your company and convert, whether by purchasing, calling, or another action. For quick implementation, choose an established agency with a solid team. WebFX, for example, features more than 500 digital marketing specialists, which allows us to update your website fast. As a result, your site can start performing and driving revenue sooner.